Poster featuring the Lamu display typeface inspired by Swahili doors

Case Study

Lamu Typeface

Lamu is a display type system shaped by the carved doors, tidal rhythms, and layered history of Kenya’s Swahili coast. It balances ornate curves with confident slabs, designed to feel like coral stone carved by hand.

Typography Culture Storytelling
Type
Personal lettering project
Year
2018–2019
Disciplines
Typeface Design, Research, Writing
Deliverables
Display font, specimen, essay

Capturing a Swahili island in letterforms.

After a trip to Lamu I became obsessed with how every doorway felt like a story. Ornate teak panels, coral stone arches, brass studs, and calligraphic flourishes seemed to hum with centuries of trade between Arabia, India, and the East African coastline. The font set out to translate that slow, handcrafted architecture into a contemporary voice.

The process was intentionally patient. I cycled through dozens of drawings, refining curls, counters, and serifs so each character echoed the island’s geometry without collapsing into pastiche. Kerning pairs were tested against Swahili, English, and Arabic loan words to make sure the rhythm stayed musical no matter the language.

Beyond the letterforms I wrote a short commentary, pairing the font with photography, textures, and pattern studies from the island. The end result feels like a keepsake from paradise—bold enough for headlines, soft enough for editorial use, and rooted in an African narrative told from within.

Lamu Typeface Sandbox

Type a word, nudge the leading, and experiment with colour to feel how the Lamu display letterforms react.

Leading: 1.10 Kerning: 0.00em Size: 3.00rem Colour: #1C1C1C

Research

  • Field photography of Lamu architecture
  • Pattern studies of carved Swahili doors
  • Historical notes on trade-era typography

Design

  • Complete uppercase & lowercase set
  • Ligatures reflecting Swahili phonetics
  • Specimen poster & promotional assets

Impact

  • Featured on Behance & PSP Culture
  • Downloads from designers across Africa
  • Sparked conversations on Kenyan typography