Case Study
Ditto — Find Your Musical Twin
Ditto is a music-based social app that helps people find their musical twin — someone with unexpectedly similar taste in music. Starting with Spotify, it connects users anonymously through shared listening patterns, revealing how music can unite people across backgrounds and worlds.
- Type
- Personal project
- Year
- 2025
- Disciplines
- Product Design, UX Strategy, Brand Concept
- Deliverables
- Prototype and campaign concept
A more human way to connect through music.
Most music discovery apps focus on algorithms and playlists. Ditto takes a different approach — it’s about people. By analyzing listening habits, Ditto anonymously pairs users who share a deep overlap in taste. The result is a quiet, human moment of recognition: someone else gets it.
The app’s design emphasizes simplicity and emotion — soft colors, anonymous profiles, and conversational microinteractions that make connection feel natural rather than performative.
It’s an ongoing experiment in designing for shared experience — building connection not through likes or followers, but through the simple joy of realizing someone else loves the same song.
Research
- Interviews with Kenyan households juggling shared lists
- Audit of supermarket e-commerce flows and glitches
- Analysis of mobile money habits for multi-person purchases
Design
- Modular UI kit for list, pantry, and payment modules
- Motion prototypes illustrating add-item and split cost moments
- Messaging tone built around empathy and helpful nudges
Impact
- Sparked conversations on domestic labour and tech in East Africa
- Used as a teaching artefact for product storytelling workshops
- Laid groundwork for future exploration of collaborative finance tools