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Dicky Jr
Design + Strategy
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Selected work / 07 Product design & development

ScrollChamps

Designing a social way to cut back on scrolling.

I built ScrollChamps around a daily check-in, personal targets and small groups of friends.

My role
Concept, product design & development
Product
Native iPhone app · ARK
Focus
Behaviour, privacy & interaction
ScrollChamps

Small wins.
Shared with friends.

Turning screen time into something people can work on together.

ScrollChamps dashboard in dark mode showing a Daily W, medals and Global Score
App mockups use demonstration data.
01

Motivation

Turning screen-time awareness into action

Our phones tell us how much time we spend on them. But a number on its own leaves a lot unanswered. Is it high compared with other people? Is it changing? What would a realistic improvement look like?

ScrollChamps grew around those questions. I wanted to explore whether curiosity and a little friendly competition could give people a reason to pay attention to their habits, and a more enjoyable way to work on them.

02

The idea

Make a personal habit something you can share.

The app brings together a community comparison and small, private challenges. Global Score gives people context for their screen time. Groups give that curiosity somewhere to go: a regular check-in, encouragement from friends and a weekly result.

The interesting design opportunity was connecting the two. Discovering where you stand can get you interested; sharing progress with people you know gives the experience a life beyond that first number.

03

What shaped the product

The fairest competition starts with you.

One important distinction emerged: using your phone less than someone else is not the same as improving your own habits. People arrive with different routines and reasons for being online. A simple ranking by hours would miss that.

That shaped the Daily W. Progress is measured against a personal target, then celebrated within the group. It lets the competition feel shared while keeping the challenge individual. The shared results show progress without putting everyone’s screen-time totals on display.

04

The challenge

An app about spending less time in apps.

ScrollChamps needs enough personality to make people want to return, while keeping the task itself brief. I used expressive medals, playful artwork and reactions to make progress feel rewarding, with a short check-in at the centre of the experience.

The other challenge was making the comparison feel worth the effort. Submitting a screenshot asks something of the user. Clear guidance and a score reveal that answers the opening question help connect that effort to an understandable payoff.

Little interactions

Giving the medal a sense of weight

A win gets an entrance. A tilt gives it weight. Coming home gives it a tiny settling motion.

Good evening
Today’s check-in
Global Score
Gold medal hanging from the home-screen check-in card

The first hello

A springy drop, a little bounce and a golden glow.

Good evening
Today’s check-in
Global Score
Gold medal hanging from the home-screen check-in card

A sense of weight

In the app, the medal follows the tilt of your phone.

Good evening
Today’s check-in
Global Score
Gold medal hanging from the home-screen check-in card

Back home

A small counter-swing, then a soft return to rest.

Interactive web studies of the app’s medal motion. The simplified screens place each interaction in its home-screen context.

05

Bringing it together

From an idea about scrolling to a working social product.

I took the project through concept, product design and development, building the iPhone app alongside its share extension and widgets. The work brought visual character, personal data and group behaviour into one experience.

The next stage is learning from a wider beta: whether people understand the comparison, how the challenge fits into daily life, and what makes a group keep going. Building an initial comparison sample is part of that work too. The product is built; its longer-term value is what comes next to test.

My contribution
Concept, product design and development.
Product
ScrollChamps · ARK
Built with
SwiftUI, Apple Vision and Firebase.

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